See also MetaphorsWeLiveBy by LakoffAndJohnson
I just picked up a new book by Lakoff called
MoralPolitics?. What Conservatives Know that Liberals Don't (ISBN 0226468054 ).
Its a nice piece of work teasing apart the ConceptualMetaphor underlying political discourse. I consider Lakoff's methods to be a bit like Alexander's, though more in line with current attitudes in cognitive psychology. -- WardCunningham
I recommend MoralPolitics? as a guide to several core AmericanCulturalAssumption(s) regarding morality and politics. -- MichaelSchuerig (non-American)
I've had WomenFireAndDangerousThings (ISBN 0226468046 ) by Lakoff recommended to me from a couple of sources, but I haven't had a chance to get it yet -- MichaelFeathers
Read it now. OOP advocates will learn a bunch there about inheritance (Lakoff's Categories) when used for implementation vs specification. I've a whole page on this at http://virtualschool.edu/mon/SocialConstruction -- BradCox
Lakoff and Nunez have written a fascinating book called WhereMathematicsComesFrom? (ISBN 0465037712 ), where they detail a set of metaphors that can be used to explain mathematics. The book has a set of case studies at the end, that purport to explain the meaning of, for instance, the identity e^(i*pi) + 1 = 0.