PromotionIsTheProduct is inspired by MediumIsTheMessage, and it is a synonym for PackagingIsTheContent.
As attention spans diminish due to more choices than time to think, often we get led (or misled) by promotion efforts related to a product. A product in this sense could be a concept, ideology, or even things tangible.
This is the ultimate VirtualReality and simulation of life.
Examples of PromotionIsTheProduct on wiki