The Zap Gun (ISBN 0575076720 ) ia s prescient novel written by PhilDick in which the ultimate weapon is revealed to be a hypnotically addictive maze game that permanently entrains the subjects' brains so that they become incapable of any other mental activity.
The VonNeumannArchitecture is literally the ZapGun. Devised by RandCorporation's most successful game theorists, it has grown beyond their intent to become the generator of almost all modern culture. The reality you're experiencing as you read these words is proof of that.
Go ahead, try to free yourself ... that's just another path in the maze ...
Try as you may, you are unable to "never think about a PinkElephant?".